Finding New Funding Sources

What It Is

A targeted approach to diversifying revenue streams so your nonprofit isn’t overly dependent on one funding source.

Many nonprofits rely too heavily on one or two funders. Expanding funding sources can increase financial stability and reduce risk.

Before seeking new funding, reflect on:

What funding gaps exist in my organization? Are we overly dependent on one source, or missing key revenue opportunities?
What has prevented me from diversifying funding in the past? Lack of time, connections, or clarity on where to look?
What will be different now? How can I systematically explore and apply for new funding opportunities?

Check Existing Funders for Add-ons – Many funders offer additional grants for innovation, capacity building, or emergency needs.
Target Corporate Partnerships – Even small local businesses often have CSR (corporate social responsibility) funds. Start by asking 5 local businesses if they offer nonprofit grants.
Tap Into Individual Donors – Consider launching a micro-donation campaign (e.g., “$10/month can provide…”).
Look for Collaborative Grants – Some funders favour partnerships—team up with another nonprofit to apply.
Apply for a Small, Easy-to-Get Grant First – Winning even a small grant improves credibility for bigger ones.

Instead of:
“We rely on our main grant funding.”

Try:
“We’ve identified three new corporate giving programs that align with our mission—let’s submit proposals this quarter.”

Set a quarterly goal to apply for at least one new funding source.